Great food, empty weekdays — to a waitlist Tuesday through Sunday.
- Challenge
Great food, empty weekdays
Strong Friday trade, dead Monday to Wednesday. Instagram existed but was posted to twice a month with no offer and no booking path.
- Approach
Weekday-specific demand
Three weekly reels shot in-house, a weekday set menu built as the hero offer, and geo-targeted ads inside a 6 km radius pointing to a WhatsApp booking flow.
- Result
+212% reach, 3.4× bookings
Ninety days in, weekday covers tripled and cost per booking settled at AED 11. The waitlist now runs Tuesday through Sunday.
- Stack
Reels · Meta Ads · WhatsApp
One shoot day per month, daily publishing, and a single inbox where the floor manager confirms tables.