TASWEEQ UAE
Brands ask us this weekly, usually framed as "which one is better?" Wrong question. They're different machines: Reels reach strangers, Stories sell to friends. The winning split depends on which problem you have.
If nobody knows you — Reels
Reels are the only organic tool left that puts you in front of people who never heard of you. For a new brand, we go as far as 80% of content energy into Reels: hooks in the first second, captions for silent viewers, one idea per video.
If people know you but don't buy — Stories
Stories are seen almost exclusively by existing followers — warm traffic. That's where offers, polls, behind-the-scenes and "DM us" stickers convert. A follower who taps through your Stories daily is one nudge away from buying.
The split we actually use
- New brand: 80% Reels / 20% Stories — build the audience first.
- Established brand: 50/50 — feed the machine, then harvest it.
- Launch week: Stories daily, Reels ×3 — awareness spike plus urgency.
And in the UAE specifically: bilingual captions. An Arabic hook with English subtitles routinely doubles the audience for the same video.
Tell Tasweeq AI where your brand is today and it will suggest a starting ratio. Or book a discovery call and we will map it with you.